Soft Flex Company

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Sara Oehler & Kristen Fagan

We are a trusted beading wire manufacturer and jewelry making tool distributor in Sonoma, California. We sell our products to bead stores, hobby and craft chain stores, jewelry manufacturers, wholesale jewelry suppliers, jewelry designers, and hobbyists. Our products cover the spectrum from high end beads and supplies to economical solutions for jewelry making and crafting. We offer a monthly beading kit in limited quantities with a new theme each month. Many of our products are made in the USA, but our product is shipped worldwide.


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Sample Projects


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